KAI · Built exclusively for pharma since 2020

Commercial evidence from real-world HCP interactions since 2020

Know what changes HCP decisions.

Know sooner. Change behavior faster.

KAI records and turns HCP conversations into a shared view for Clinical, Medical Affairs, Market Access and Commercial, so teams can see what is changing and what to do next.

Behavioral intelligence across strategy, execution, and learning & development.

Trusted by

  • Lilly
  • Novo Nordisk
  • GSK
  • ViiV Healthcare
  • Pfizer
  • Cencora
  • Syneos Health
  • Baringa

By life sciences. For life sciences.

Built on six years of real-world HCP conversations

Years building for pharma
6+
Markets
35+
Therapy areas
15+
Languages
98+
Pharma companies
4 of the Top 5
Pharma companies
12 of the Top 20
  • U.S.
  • Europe
  • Asia
  • Australia

Meet “Ask KAI”

Your field already has the answers. Now, just ask.

Ask KAI brings pharma behavioral intelligence into the moment—before a meeting, after a conversation, or across the field.

“I’m about to see Dr Chen. Get me up to speed.”

I’m about to see Dr Chen. Get me up to speed.

KAI

Last time, her main concern was disruption when switching stable patients. Get specific about what part of the switch concerns her before bringing in any data.

The advantage of time

Six years of learning. Built into the next decision.

Since 2020, KAI has turned real-world pharma conversations into a growing behavioral evidence base. That history gives each new signal more context - so teams can spot patterns, understand what may be shaping HCP decisions, act with greater confidence and track what shifts. Decisions can move sooner.

2020 One conversation
Thousands Authorized real-world HCP interactions
01

See patterns sooner

Connect signals across 35+ markets and 15+ therapy areas to see what is changing beyond a single interaction.

02

Understand what is shaping decisions

Apply 12 behavioral dimensions to examine needs, beliefs, barriers and influences—not just the words in a transcript.

03

Turn evidence into action

Give Clinical, Medical Affairs, Market Access and Commercial a shared basis for sharper coaching, messaging and decisions.

04

Track what shifts

Follow the signal from the field through action and measurement, so leaders can see whether execution changed.

The KAI difference

Commercial evidence is the advantage. Understanding behavior is how you get it.

CRMs organize activity. Conversation tools capture calls. KAI adds life-sciences behavioral intelligence: what influences HCP decisions, how it changes over time and what teams should do next.

CRM and field platforms

What happened?

Customer activity and workflow.

Conversation tools

What was said?

Capture, transcripts and call analysis.

KAI

What influences decisions?

Behavioral signals, shared insight and what to change.

KAI works alongside the systems teams already use, adding evidence to the existing workflow.

Behavioral science

Proprietary behavioral intelligence

NetKonnector® applies 12 behavioral dimensions to reveal beliefs, barriers and interaction dynamics influencing HCP decisions.

Multimodal insight

More than words

Multimodal analysis reads acoustic, linguistic and visual signals—not just transcripts or sentiment.

Life sciences

Built exclusively for life sciences

Designed around regulated HCP interactions, field realities and the needs of global pharma teams.

Continuous learning

Learning that compounds

Signals connect across teams, brands, markets and time—so local conversations inform broader decisions.

The gap

Your teams hear the signals. Your organization learns too late.

Every day, field teams hear what HCPs believe, question, need and resist. They see messages land or fail, barriers emerge and beliefs begin to shift. The intelligence is already there. The problem is how long it takes to become a decision.

  1. The signal

    Already in the conversation

  2. The delay

    It takes time to reach the people who can act

  3. The cost

    Results explain the problem after it happens

One view of the customer

Connect what Clinical, Medical Affairs, Market Access and Commercial are learning.

Turn fragmented interactions into shared intelligence. Each function sees the signals that matter to its work. Leadership sees how they connect.

Continuous intelligence

Record. Listen. Analyze. Act. Learn continuously.

Feed useful insight back to the teams who can act.

  1. 01
    Capture

    Record

    Capture HCP conversations with client-defined consent and access controls.

  2. 02
    Context

    Listen

    Make conversations available to the people who need to learn from them.

  3. 03
    Signals

    Analyze

    Read words, voice and visual cues for the signals behind decisions.

  4. 04
    Action

    Act

    Turn evidence into coaching, content and commercial action.

  5. 05
    Learning

    Learn continuously

    Feed results back across teams, brands and markets.

Learning feeds back into the next conversation

One customer view Clinical Medical Affairs Market Access Commercial Coordinated action

From interactions to answers

Know what’s working. What’s changing. What’s getting in the way.

Turn real HCP conversations into evidence leaders can use.

  • Is the strategy landing?
  • Are HCP beliefs changing?
  • Where are barriers emerging?
  • Is it the message—or the execution?
  • And what should teams change next?

Driver 01

Handling objections well

48% +34

of calls shift belief when objection-handling is strong
Strong
48%
Weak
14%

At the moments that matter

Know before the outcome tells you.

  1. Pre-launch
  2. Launch
  3. Growth below plan
  4. New evidence
  5. New competitor
  6. New indication
  7. New market

Use conversation evidence when growth is at stake—not only after lagging outcomes reveal a change.

Built to fit your enterprise

Add intelligence. Not another platform.

KAI works with the technology and workflows your organization already uses. Keep your systems. Add the behavioral evidence they are missing.

Built for global pharma teams, with experience across the U.S., Europe, Asia, Australia and 15+ therapy areas.

  • CRM
  • Data
  • Content
  • Your workflow

KAI Intelligence Action

Selected client outcomes

Evidence of change in the field.

Reported outcomes from specific KAI programs across sales, engagement, coaching and Medical insight.

Sales uplift
+20%
HCP engagement
89%
Coaching effectiveness
+68%
Goal-setting
+145%
Medical clarity
+600%
The breadth, depth and speed of insight is awesome. And we’ve proven the sales uplift.
Global Commercial Excellence, Top 5 Pharma
We’re rolling KAI out across 24 markets in the next 6 months. It’s clearly the most mature solution in the marketplace.
ICO Digital and Technology, Top 10 Pharma
We’ve partnered with KAI to accelerate our conversation intelligence capability globally. Moving from activity to impact metrics, including dynamic coaching, aggregated insights and capability tracking.
Global Field Platforms & AI, Top 20 Pharma

Client quotes

What pharma leaders value.

In the last three years, we’ve scaled KAI across multiple programs, brands and geographies. We choose KAI for three reasons: depth of data, agility, and time and cost savings. We use it to train reps and improve their mindset. KAI enables simultaneous, on-demand capture globally. It eliminates the current six-month analysis delay while providing higher-quality data to our marketing teams. We are confident that the future of improving our sales interactions rests with KAI because we already demonstrated that sales improve.
Global Customer Excellence Lead, Top 10 Global Pharma
The collective insights from KAI’s analysis — golden. We can’t buy that anywhere else in the marketplace.
Commercial Excellence Lead, Top 5 Pharma
Real conversation insight: the most valuable data we can’t buy anywhere.
Commercial Excellence Lead, Top 10 Pharma
The most valuable insight that money can’t buy.
Global Brand Marketing Lead, Top 10 Pharma

Life sciences partnerships

Partnerships

We’re deploying AI where it drives measurable outcomes—helping clients optimize what works, predict what matters, and automate execution to improve brand performance. In the HCP space, that means faster decisions, more effective engagement, and stronger launch and market results.
Stephen Hoelper Global Head, Commercial Product, Syneos Health Source: Syneos Health announcement ↗
With KAI Conversations AI-powered field insights, we’re turning everyday field conversations into actionable intelligence.
Syneos Health Source: Syneos Health ↗
For years, valuable field insights were effectively invisible, locked inside everyday HCP conversations. With KAI, we’re surfacing real-time signals so our expert teams can optimize what works, predict what matters and automate next-best actions—driving precision performance to accelerate launch, adoption and growth.
Paul Mignon Head of Deployment Solutions, Syneos Health Source: Syneos Health announcement ↗
At Syneos Health, we’re deploying AI where it drives real outcomes. … For customers, that means sharper decision-making and more connected strategies. For patients, it means supporting faster access to the therapies they need.
Syneos Health Source: Syneos Health statement ↗
KAI brings a step-change in visibility.
Laura Dix Partner, Pharma & Life Sciences, Baringa Source: KAI and Baringa announcement ↗
Rich interactions between healthcare professionals and field teams contain signals that rarely make it into traditional systems.
David Logue Partner, Pharma & Life Sciences, Baringa Source: KAI and Baringa announcement ↗
NeoOptima (part of Cencora) are global experts in Pharma in-field enablement and have partnered with KAI for over 6 years delivering an unrivalled combination, which drives lasting change with Pharma field teams.
Andy Caldwell Managing Director, NeoOptima (part of Cencora)
KAI and Dataverse brings together critical data from across the ecosystem so that commercial, medical and clinical teams can act on the full picture instead of fragments.
Lance Hill Former CEO, Within3

Compliant at scale

Built for regulated conversations.

Enterprise controls support secure recording, access and review across markets.

AWS-hosted infrastructure

  • Role-based access and multifactor authentication
  • Encryption in transit and at rest
  • Regular penetration testing
  • DPIA available on request

Certifications and standards

  • Cyber Essentials Plus
  • IASME GDPR
  • DSP Certified
  • ISO 9001
  • ISO 14001
  • ISO 27001

Your teams already hear the signals. Now your whole organization can.

Turn HCP conversations into commercial evidence for better decisions and better outcomes.

Know sooner. Change behavior faster.

Talk to KAI

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